Using Google AdWords is a fantastic way to have your website found by those whom you are targeting. Using this method is easy, direct and can get you great results when it is implemented properly. Why then, do some site owners have troubles and not see the expected results? The answer is because they overlooked the rules that one must play by when using AdWords. Let’s look at the top AdWord Mistakes that one can make. All you need to do is avoid making these mistakes and you will be well on your way to having a high traffic, successful website.
From the little guy with the one website to the nationwide company trying to summon up even more business, people are constantly misusing AdWords and then wondering what in the world went wrong. When used correctly and when avoiding the most common mistakes, this can be an easy, direct, successful method to increasing your traffic and most importantly, targeting the type of traffic that you desire.
Let’s look at the top AdWord mistakes that website owners make and how to avoid these. It is highly suggested to have your website setup correctly before you even begin using AdWords. One of the biggest mistakes that a website owner makes is to design a website that they love, with their favorite colors, with unique and interesting navigation that they find to be innovative. What this does, is it creates a site that no one else “gets”. While the creator may be looking at what he perceives to be a masterpiece, visitors like to know exactly what they are looking at. On average, a person takes between one and three seconds to decide if they are going to stay on a site. Just getting traffic to your site is not enough, you want those people to stay long enough to find out what you are about and what you have to offer to them. Your goal should be a simple, professional website that is engine-friendly (search engines have an easy time knowing what your site is about). Reading the articles in the Google AdWords Learning Center will be of great help in this regard.
Now, let’s look at the top AdWord mistakes once you have your site ready and wish to use AdWords. Mistake number one is not turning off the content network. This option is set to “on” by default. You may use this down the line, however never begin with this on. When you manually set it to “off”, you will then not show up on websites such as the New York Times, where you will get a ton of impressions, but hardly any serious clicks.
Another top Adword mistake is to choose too many keywords. While it may seem like a great idea to list every possible word or phrase that someone could enter to find you, it works much better if you find a certain niche, without a lot of competition and stick with that. For example, millions of people may search for “garden” but you may find higher success with the small niche of “roses”.
It is also a good idea to keep an eye on your competition. The Google Keyword Tool will allow you to see the keywords of other websites related to yours. A final tip for avoiding top AdWord mistakes is to be sure to put your keyword in the text of your advertisement. It should be in the title and also the actual text.