How to Write an SEO Press Release

An SEO press release is a way to present news about your company. What makes it unique from other forms of press releases is that it is written so that it will rank highly in search results. By using keywords it will help boost the ranking position and link back to your website. The first step is to identify the keywords you will be optimizing it for. The keyword is what an individual will type into a search engine to research a topic or product. By optimizing your press release you can greatly increase your search engine rankings.


Writing the right press release for search engine optimization can not only increase you page ranking, it can increase the traffic to your site and get other sites to link to yours. This further increases your sites visibility. This is very different from traditional press releases and does not require hiring an expensive PR firm. SEO press releases are an important tool in the hunt for more page views and can help add another revenue stream to businesses that have not yet made the jump to online sales. It is something that is well within the reach of most smaller businesses and entrepreneurs.

For those people that do have the money to invest in higher profile ways to promote their business or product or even themselves, SEO press releases are an excellent way of marketing on the internet.

To get the best results, make sure to use the keyword or words in the title. In just a couple of sentences give a short summary of the release. It is a good idea to use two more keywords in your summary. Your news story should not include the words “you” or “your” or “our”. These words make it sound more like an ad than a news story. Keep the body of the press release short and to the point.

Try to sum up what you want people to know about you or your company in a kind of tagline. Make sure to put a link to your website’s main page. It is also crucial to leave contact information otherwise it may not get picked up by publishers. The press release should be carefully crafted and be free of spelling mistakes. Take time to double check everything to be sure that you are getting your message across in a readable yet succinct way. With a little effort you will reap the rewards of a finely designed SEO press release.


  1. Press release is a good way to advertise your business but it will cost you a dollar. But it still worth it, considering a quality back link and exposure for your business.

  2. Hamid

    Online marketers may have the best of intentions with their natural search engine optimization programs. Yet, they drop the ball with their impatience and eagerness to try the latest tricks and fads.

  3. Organized content is the best way to display or post an article, thank you for making it easy to digest your post.

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